#115 How Modern Fertility was Conceived w/ Founder Afton Vechery
Afton Vechery is the CEO of Modern Fertility a women's health company that focuses on making fertility information more accessible to women everywhere, whether they want kids or not. Modern Fertility, offers an at-home hormone test—the same one given in fertility clinics, but for a fraction of the price. It’s designed to get women to think more proactively and earlier about their reproductive health. The company recently expanded into ovulation and pregnancy tests and launched an app that helps read and track test results. The San Francisco startup, which Vechery co-founded in 2017, has raised $22 million from the likes of Maveron, Union Square Ventures, and Kirsten Green’s Forerunner Ventures, which tellingly has also backed hot consumer companies like Dollar Shave Club and Warby Parker.
https://modernfertility.com
https://www.instagram.com/modernfertility/
For more information about Michelle, visit www.michelleoravitz.com
The Wholesome Fertility facebook group is where you can find free resources and support: https://www.facebook.com/groups/2149554308396504/
Instagram: @thewholesomelotusfertility